• World Deserves Transformative Leaders

    Food | Wellbeing | Business | Capital | Representation

  • Democracy in Cross Roads - #voteforbetter

    2025 - Catalysing Business to Catalysing Communities

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    About Bob

    Genie Guide

    Bob Sudharshan is an ethical futurist, keynote speaker and mentor to transformational leaders.

    He is a purpose-led, transdisciplinary thinker who inspires leaders and changemakers to reimagine the future and then take bold, strategic steps to build it.

    As CEO of Purpose with Profit™, Bob partners with executive teams and impact-driven businesses to prepare for the emerging new economy, where we value people, the planet, and prosperity.

    With deep expertise developed since the 2008 Global Financial Crisis, Bob brings a nuanced appreciation of the humanitarian and planetary crises. He enables leaders to evolve beyond profit-centric operations to transformative, purpose-driven strategies that build resilience and deliver long-term growth.

    Bob is writing a book titled Greedy For Good - Scaling Businesses to Balance People, Planet and Profit.
    His deep involvement in the alt-protein sector offers valuable lessons for all impact-driven businesses.

    He is also the CEO of Browns For Better, an education and advocacy platform founded by South Asians that empowers community leaders and the public through civic education, sustainability, and a fairer economy.

    Bob has a rich history of building tribes, studying wellbeing and incorporating the theory of change in all his work.

  • Keynote Speaking

    Keynotes | Facilitation | Workshops

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    10,000 Year Food Disruption

    Beyond the facts – captivating & motivational insights, rarely seen.

    We’ll share why the alt-protein and plant-based adoption was poor in Australia.

    Strategies to overcome the barriers and increase adoption.

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    Build Tribes Around Your Brand Authentically

    Gain insights into the four states of business in the ‘new economy’ and discover strategies to renew your organisation.

    Climate disclosure is a baseline – we’ll share emerging sustainability indicators that can help you win stakeholders and attract impact capital.

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    Capital Cubed -

    Hope for Humanity

    Having a great product or service is no longer enough: there are hurdles against change.

    Finding values-aligned capital is critical to overcoming challenges. Discover strategies to attract and allocate capital to break through the barriers in the system.

  • What clients have to say about Bob

    Bob's keynote is excellent. He truly understands the enormous wave of opportunities that ethical futurism presents.
    His storytelling makes complex concepts clear and engaging - our team left energised and ready for action!

    — Nick Hazell, CEO, V2 Food

    Bob has been instrumental in bringing
    knowledge and expertise to businesses. His
    facilitation and insights provided my business
    with new directions and have had a direct
    positive impact on growth.

    — Nicole Mahler, Delicious Foods Australia

    Bob delivered a compelling vision of what's possible when businesses embrace their purpose authentically.
    His insights resonated deeply with our executive team, sparking immediate, strategic conversations.

    — Amanda, The Kynd Butcher

  • Upcoming Events

    Don't miss your opportunity to see Bob speak at one of his upcoming events.

  • Insights

    Thoughts, musings, and ruminations.

    There are no published blog posts yet.